In a world full of content ‘new ideas’ are hard to come by. It isn’t always about having a ‘new idea’, but instead doing it, or saying it your unique and purposeful way.
If you create content, being open to inspiration is essential. Let me say that again, allowing yourself to be inspired is essential.
Conversations you have, things that happen, questions your asked… all of this is inspiration for content. It’s also how you know your content will be valuable and relevant. But there is a fine line between being inspired and imitating. And it is one you need to be able to recognize –
Not only is imitation not a ‘good look’, but it will not do you any good. Because your reader, your potential clients, your future customers they want your energy. And if it isn’t uniquely you, it won’t be serving them your secret sauce. So in the long run – imitation is a waste of time!
But how do we catch ourselves + avoid playing that game!?
1. Don’t consume + create at the same time
When you are in content creation mode, steer clear of scrolling. Inherently we are influenced by the scroll – so just don’t do it while you’re creating.
2. If you find yourself judging yourself by someone else’s content.. mute or unfollow
It can be really easy to judge ourselves based on someone else – don’t let yourself get into this head game. Mute or unfollow anyone who makes you second guess yourself.
3. When you’re really inspired by someone else’s idea, share it with your take on it – and give them credit
If you read something that made you go hmm…. or you have a conversation that just made you go type out a comment or a blog.. share who inspired the post! We are all in this together, community makes us stronger!
So clarify your purpose, and check yourself… often
Our social channels are full of people who inspire us.. and it sometimes we can get caught up in what ‘they’ are doing.. but remember a strategy only works if its rooted in purpose. And your purpose is uniquely yours. No one else’s will work for you – and yours won’t work for them!
Connect deeply with your purpose, check that your strategy, your content, your message is coming from your purposeful brand – and go be YOU!
Until Next Time,